Bajaj Automobiles

Bajaj Auto Limited

Bajaj Auto Limited is an Indian multinational automotive manufacturing company based in Pune It manufactures motorcycles, scooters and auto rickshaws. Bajaj Auto is a part of the Bajaj Group. It was founded by Jamnalal Bajaj (1889–1942) in Rajasthan in the 1940s.Bajaj Auto is the world third-largest manufacturer of motorcycles and the second-largest in India.It is the world largest three-wheeler manufacturer.In December 2020, Bajaj Auto crossed a market capitalisation of 1 trillion rupess (US13 billion doller), making it the world most valuable two-wheeler company.

Bajaj Auto was established on 29 November 1945 as Bachraj Trading Corporation Private Limited.It initially imported and sold two- and three-wheelers in India.In 1959, it obtained a license from the Government of India to manufacture two-wheelers and three-wheelers and obtained Licence from Piaggio to manufacture Vespa Brand Scooters in India.It became a public limited company in 1960.With the launch of motorcycles in 1986, the company changed its branding from a scooter manufacturer to a two-wheeler manufacturer.In 1984, Bajaj Auto signed a technical assistance agreement with Kawasaki, cooperating to expand production and sales of motorcycles in the local market.In the early 2000s, Bajaj Auto bought a controlling stake in the Tempo Firodia company, renaming it Bajaj Tempo. Germany Daimler-Benz owned 16 percentage of Bajaj Tempo, but Daimler sold their stake back to the Firodia group. It was agreed that Bajaj Tempo would gradually phase out the use of the Tempo brand name, as it still belonged to Mercedes-Benz.The name of the company was changed to Force Motors in 2005, dropping Bajaj as well as Tempo, over the objections of Bajaj Auto with whom the company shares a long history as well as a compound wall.In 2007, Bajaj Auto, through its Dutch subsidiary Bajaj Auto International Holding BV, purchased a 14.5 percentage stake of Austrian rival KTM, gradually increasing its stake to a 48 percentage non-controlling share by 2020.

In December 2020, Bajaj started discussions on swapping its stake from KTM to KTM controlling shareholder Pierer Mobility, a subsidiary of Pierer Industrie.On 26 May 2008, Bajaj Auto Limited was split off into three corporate entities — Bajaj Finserv Limited (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL).In 2017, Bajaj Auto and Triumph Motorcycles Ltd teamed up to build mid-capacity motorcycles.In 2017, Bajaj and Kawasaki ended a sales and services partnership in India for the sale and after-sales service of Kawasaki motorcycles, which had been established in 2009. The partnership dealerships were later converted into KTM ones. Bajaj and Kawasaki continue with their relationship in overseas markets.On 26 November 2019, Bajaj Auto invested about 57rupess crore (8 million doller) in bicycle and electric scooter rental startup Yulu.In this deal, Bajaj would also manufacture customised electric scooters for Yulu.Awards and recognitions• Bajaj Pulsar 135 LS received Bike of the Year 2010 award from BBC TopGear and Bike India.• Pulsar 220 DTS-Fi received the Bike of the Year 2008 award by all major Indian automobile magazines like Overdrive, Autocar, Business Standard Motoring and Bike Top Gear.• In 2006, Bajaj Auto won the Frost & Sullivan Super Platinum Award for manufacturing excellence in its Chakan Plant.• It received award for The Most Customer Responsive Company in Automobiles category in a survey conducted by Economic Times for the years 2004, 2006 and 2008.• Bajaj Auto received the Bike Maker of the Year award in ICICI Bank Overdrive Awards 2004.• Bajaj Pulsar 180 DTS-i won the BBC World Wheels Viewers Choice Two Wheeler of the Year 2003 award.• The Forbes Global 2000 list for the year 2012 ranked Bajaj Auto at 1,416.

Over a century ago, a philanthropist instinctively took the unprecedented step of using business to serve society. He was the founder of the Bajaj Group, Mr. Jamnalal Bajaj. He strongly believed that, common good was more important than individual gain. His philosophy which has stood the test of time, was successfully taken forward by his sons Mr. Kamalnayan Bajaj and Mr. Ramkrishna Bajaj and is now spearheaded by Mr. Rahul Bajaj. This has taken the group to higher levels of success and respect.The Group now stands tall in the Corporate World.

The Group has a market capitalization of about Rs. 6,75,000 crores (about US 86 billion doller) with 40 Group Companies and approximately 36,000 employees. It offers an extensive range of products and services including motorised two and three wheelers, home appliances, electric lamps, wind energy, special alloys and stainless steel, cranes, material handling equipment, travel, general and life insurance and investment, consumer finance and asset management.For society however, Bajaj is more than a corporate identity. It is a catalyst for social empowerment. It is the reason behind the smile that lights up a million faces. Its goodwill resonates in the two simple words that live in the collective consciousness of Indians – Hamara Bajaj.

The more I think, I realise there was no activity of national interest in which Jamnalalji was not involved. – GandhiThe founding members of the Bajaj Group brought their individual, unique strengths and aided the group consolidation in very different ways. They were, however, united by a common belief in Gandhijis Simple living, High Thinking philosophy.The family renounced the ostentatious lifestyle customary to their social standing, and dedicated themselves to working on causes they held dear – the freedom movement, Gandhijis Constructive Program that aimed at creating a self-reliant nation, empowerment of the disenfranchised and much more.Core companyHolding CompaniesBajaj Holdings & Investment LimitedAutomobilesBajaj Auto LimitedNBFCs,Financial ServicesBajaj Finserv LimitedBajaj Finance LimitedInsuranceBajaj Allianz General InsuranceBajaj Allianz Life InsuranceSteelMukand LimitedConsumer Appliances,EPCBajaj Electricals LimitedTravel & ToursHind Musafir Agency Limited (HMA)Material HandlingHercules Hoists LimitedCSR,Philanthropy,CharityJamnalal Bajaj FoundationHamaara SapnaParyavaran MitraShabdamOther Trusts

Company Detail

Type Public

Traded
BSE: 532977

NSE: BAJAJ-AUTOBSE

SENSEX ConstituentNSE

NIFTY 50 ConstituentISIN INE917I01010

Industry Automotive

Founded 29 November 1945, 77 years ago

Founder Jamnalal BajajRogen Frias

Headquarters Pune, Maharashtra, India

Areas served Worldwide

Key people Rajiv Bajaj (Chairman, MD & CEO)

Products Motorcycles and three-wheeler vehicles

Parent Bajaj Group