Micromax Informatics
Micromax Informatics
Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Gurugram. It was established in March 2000 as an IT software company operating in the embedded devices domain. It entered the mobile handset business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India.In 2014, Micromax was the tenth largest smartphone vendor in the world. In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.
The company also owns YU Televentures, which sells the products under the brand name YU. Micromax was incorporated as Micromax Informatics Ltd. in the year 2000 by Rahul Sharma and Rohit Patel. It began selling mobile phones in 2008, focusing on democratising technology for masses to compete with international players. The company has also introduced handsets (budget and flagship) with innovative features. For instance, Micromax co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. This prompted him to launch a feature mobile phone with a long battery life. This was the X1i phone, Micromax first telephone with a month-long battery back-up.
In 2014, Micromax sales in India exceeded those of Samsung. It became the mobile telephone reseller to ship the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to sell in Russia. In 2020, Micromax made a comeback in the Indian mobile industry with a new sub-brand INProjects and PartnershipsIn November 2014, Micromax partnered with Cyanogen Inc. to provide Cyanogen-based smartphones in India, under the brand name YU As of 10 April 2016, Micromax announced a strategic partnership with digital payments company TranServ and major global payments technology company Visa to offer the next generation of payment solutions in India.
Key awards and achievementsMicromax was recognized as an Emerging Company of the Year by V&D 100 Awards.In 2017, Rahul Sharma was conferred the Transformational Business Leader of the Year.
Segments
Mobile handsets• Feature phones• SmartphonesConsumer Electronics• Televisions• Air Conditioners• Refrigerators• Washing Machines
Trade name Micromax
Type Private ISININE720K01014
Industry Electronics• Consumer electronics• Computer hardwares• Home appliances
Founded 29 March 2000,23 years ago
Founder Rahul Sharma
Headquarters Gurugram, Haryana, India
Area served Worldwide
Key people Rahul Sharma(Co-founder & CEO)Products • Smartphones• Tablets• Air conditioners• LED TVs• Laptops• Refrigerators• Washing machines
Employees 20,000+
Subsidiaries YU Televentures Bhagwati Products Limited Mobi Serve Micromax Informatics FZE
Website www.micromaxinfo.com
Micromax started manufacturing LED televisions and tablets at its factory in Rudrapur (SIDCUL), Uttarakhand, in April 2014.As of August 2015, Micromax was set to start a ₹500 crore (US$63 million) manufacturing plant in Rajasthan Alwar district after the signing of a Memorandum of Understanding (MoU) between the Government of Rajasthan and Bhagwati Products Ltd.
Micromax Informatics Ltd.697, Udyog Vihar , Phase –V,Gurugram, Haryana – 122016
customercare@micromaxinfo.com
+91-129-4883999
https://micromaxinfo.com/
source:wiki,google,micromax
