Rajiv Bajaj

Rajiv Bajaj (born December 21, 1966) is an Indian businessman and the Managing Director and CEO of Bajaj Auto, one of the world leading manufacturers of motorcycles and three-wheelers. As of December 2025, he continues to lead the company, having recently been reappointed for another five-year term effective April 1, 2025. 

Career and Leadership

Under his leadership since 2005, Bajaj Auto transitioned from a scooter-focused brand to a global motorcycle powerhouse. 

Pulsar Revolution: He is credited with introducing the Pulsar range in 2001, which revived the companys fortunes and defined the performance motorcycle segment in India.

Global Expansion: He led strategic alliances with international brands, including KTM and Triumph Motorcycles. In 2025, he has been central to addressing KTMs financial challenges in Europe, advocating for a reset of the brands cost structure.

Future Strategy: For 2026, he has announced the year of the Pulsar, with multiple new model launches planned to commemorate the brand's 25th anniversary. 

Personal Profile

Education: He holds a degree in Mechanical Engineering from the University of Pune (1988) and a Master’s in Manufacturing Systems Engineering from the University of Warwick (1991).

Family: He is the son of the late Rahul Bajaj and the elder brother of Sanjiv Bajaj, who leads Bajaj Finserv.

Unconventional Approach: Known for his unique leadership style, he often cites the principles of homeopathy and Marketing Warfare in business strategy. He is also famously known for not owning a suit, preferring a simple personal lifestyle. 

Key Positions (2025)

Role Organization

Managing Director & CEO Bajaj Auto Ltd

Director Bajaj Finserv Ltd

Director Bajaj Holdings & Investment Ltd

Board Member KTM Power Sports AG (until mid-2025 resignation). source google. thanks for connecting business Khabri, bharat ka apna business portal design to boost the sales of our Indian startups.